Project: Ramona

Location: De Clercqstraat 79H , Amsterdam, The Netherlands

Program: restaurant cafe

Assignment: interior design & brand identity design

Status: realised April 2019

Size: 110m2

Client: Drie wijzen uit Oost & Bram Smit

Design: Studio Modijefsky; Esther Stam, Moene van Werven, Nancy Katri, Agnese Pellino, Natalia Nikolopoulou, Zahra Rajaei

Photography: Maarten Willemstein

Publications:

- Amsterdam Magazine

- AD Magazine Russia

- AN Shopfittingmagazine

- Archello

- Architectenweb

- Attitude

- Barts Boekje

- By Sam

- Citynieuws

- Culy

- De Buik van Amsterdam

- Designboom

- Design Mate

- Entree Magazine

- Experimenta

- Fragments

- Gooood

- Hospitality Design

- Intsite

- Loft CN

- Misset Horeca

- Het Parool

- Rushi

- Urdesignmag

- Vita luce

- De West Krant

- Yellowtrace

On the corner of a quiet canal street and De Clerqstraat in Amsterdam you can find the new girl in town: Ramona. This vibrant, authentic space designed by Studio Modijefsky is the refreshing latest addition to the Amsterdam West hospitality scene.

Imagine if a young, rebellious daughter of a traditional Belgian cafe owner was opening her own place- Ramona would be it. The interior references the tradition of classic bars with plenty of dark wood, stained glass, protective wall panelling, and mirror finishes; all reinvented with a much younger attitude.

This unusual combination results in a bohemian space, where bold details and unexpectedly layered materials create an eccentric vibe in its own right.

Ramona's interior is divided into four distinct areas. The bar, located directly by the entrance, gives the space a welcoming vibe. Further back the venue evolves into a bright eating area, with tables placed under large windows overlooking the sunny canal. A separate lounge area, with raised black wooden mosaic flooring, breaks up the unassuming space. The kitchen, with upper part clad in bright orange panelling, is placed at the very back of the venue.

Features of the existing architecture have been embraced, inspiring and adding a quirky edge to the new design. The geometrical pattern found in the original stained-glass top windows has been used as inspiration for the sculptural shape of the bar, built out of beige travertine block, white terrazzo tiles and different coloured bricks. Another fragment of the same shape is then repeated again, this time turning into a bespoke steel & coloured-glass wall cabinet, hanging above the back bar. All beer taps and other functions are placed underneath this eye-catching piece, freeing the front bar as a perfect place to sit down and have drinks. The ceiling is graphically divided, using the building’s structure as guidelines, into a grid of acoustic panels, framed by linear lightboxes. The lightboxes emit a diffused warm light, shining through old fashioned yellow figure glass, creating an inviting and cosy atmosphere.

The colour palette of this bar combines dark, moody wood tones of smoked oak with brighter shades of lilac, dark red and almost neon orange. The roughness of the grey toned plastered walls is offset against painted curved wood panelling, while glossy handmade tiles and coloured mirrors make the space optically larger. Contrasting textures are boldly layered on top of one another like the wall menu written on orange glass and set against yellow linoleum panels. The scale and size of finishes changes between different zones, with gradually smaller patterns leading customers throughout the space.

In the lively Oud-West, this new bar full of beautifully unpolished character is a welcome escape, day or night. From the unique Studio Modijefsky designed graphics to the striking Jasper Krabbé painting on the wall, you can tell that Ramona is an outspoken, daring bar with a unique vibe that will steal your heart.