Studio Modijefsky is working on a second location for a renowned Amsterdam jewellery family business in the Jordaan.
Having become an established part of Amsterdam's retail landscape, the original store has reached the limits of its capacity. With its combined retail space and atelier workshop no longer able to accommodate the growing needs of the business, the family approached Studio Modijefsky to develop a second location nearby.
While the original store occupies a prominent corner, visible to the passing city, the new location offers an opportunity to create a hidden gem: a place of discovery that reveals itself to those who venture inside. Rather than replicating the existing store, the brief is to reinterpret its familiar charm through a new identity, celebrating the family's love of jewellery, gemstones and craftsmanship.
Situated a stone’s throw from it’s original location, on the Prinsengracht, the space forms part of a neighbourhood shaped by centuries of trade and craftsmanship.
The ambition is to create an interior that feels both welcoming and unexpected. Drawing inspiration from museum treasure rooms, hotel lobbies and the grand interiors of Parisian department stores, while retaining a distinctly Amsterdam sensibility. Bold colours, distinctive objects, vintage elements and unexpected details will create an environment to explore, with intimate corners and playful moments of discovery.
At its heart, the interior celebrates jewellery itself. Carefully considered lighting & display will bring these precious metals and gemstones to life. Deeper inside one will house the atelier, an integral part of the experience: a dedicated place for making, where traditional craftsmanship & also modern technology finds its place in the everyday.
The store is designed to welcome everyone, from someone buying their first pair of silver earrings to someone choosing an engagement ring or investing in a bespoke gold piece. An accessible, personal atmosphere sits alongside professional expertise and exceptional craftsmanship.
A continuation of the area's tradition of independent craftsmanship and family-run businesses, the new location becomes a distinct destination for a jewellery house already woven into the fabric of Amsterdam: a hidden gem celebrating the romance of discovery and the enduring value of making by hand.